Expected Because the Adidas catalog lists the Senators with other teams getting new thirds in 2019-20, I don’t think we’ll see the red NHL100 Classic jersey again. It’s more likely they get something new.
The Ottawa saga is long but I’ll sum up as best I can. First, Sens COO Nicolas Ruszkowski told TSN last September that the team is working on a “new permanent logo for the 2019-20 season.” Three months later, Sens CMO Aimee Deziel confirmed to Sens Callups podcast that a new logo is in the works but said the soonest they could launch is the 2020-21 season due to NHL requirements and Adidas manufacturing timelines. source
As an aside, this might seem trivial, but some have reported Deziel said the earliest season possible for the rebrand is 2021-22, but if you listen to the podcast, what she actually says at 13:25 is “the twenty twenty-one season,” which could be taken to mean 2021 or 20/21 (the way you might call this year the 19/20 season). It’s a bit confusing I know. However, she clears it up moments later when she says, “introduction is at least a season and a half away.” A season and a half from December 2018 would be the start of the 2020-21 season. But of course she says, “at the earliest,” which means the new logo could still come later than that in 2021 or beyond if they need extra time.
In July 2018, an Ottawa radio personality tweeted a screenshot of some proposed Senators logos shown in a team survey. The Sens replied to that tweet, confirming the images were indeed part of their survey. source
When Deziel did her interview with Sens Callups, she actually provided some response data associated with that question about the logos. I don’t recall ever seeing this kind of transparency from a team! Anyway, it breaks down fan preference for each design. In essence, it says fans still largely prefer the current logo to any other but not by a large enough margin for the team to sit pat. source
