Top Story
September 10, 2021
St. Louis Blues reveal 2022 Winter Classic uniform
by
Chris Smith
With Friday night’s unveiling, we now have the full branding picture for the 2022 NHL Winter Classic—and it’s all about that vintage white!
St. Louis Blues reveal 2022 Winter Classic uniform
August 15, 2021
DESIGN DECODED: NHL Logo Secrets Revealed
In the premiere episode, we focus on NHL team logos and discover what’s hiding just beneath the surface, to reveal the often-overlooked secrets of logo design.
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headlines
September 4, 2021
Minnesota Wild unveil 2022 Winter Classic sweater
by
Chris Smith
The new look for the league’s marquee outdoor event takes its cues from the earliest teams in Minnesota’s hockey history.
Minnesota Wild unveil 2022 Winter Classic sweater
July 15, 2021
PNW minor league teams launch new identities
by
Chris Smith
The Vancouver Canucks announced their new AHL affiliate in Abbotsford will have a familiar name and logo while the WHL’s Portland Winterhawks reinvent themselves with a new mark.
PNW minor league teams launch new identities
June 29, 2021
NHL announces slate of events for 2021-22
by
Chris Smith
The NHL is planning a full schedule of events for the second half of the 2021-22 season, including the Winter Classic, All-Star Weekend, Stadium Series, and Heritage Classic.
NHL announces slate of events for 2021-22
June 24, 2021
Seattle Kraken ready for expansion draft with new logo
by
Chris Smith
In just one month, the NHL’s 32nd franchise will select its first players under this banner. Let’s take a look at the expansion draft branding.
Seattle Kraken ready for expansion draft with new logo
Newest Daily Concepts
Videos
August 15, 2021
DESIGN DECODED: NHL Logo Secrets Revealed
In the premiere episode, we focus on NHL team logos and discover what’s hiding just beneath the surface, to reveal the often-overlooked secrets of logo design.
July 26, 2021
Dawn of the Kraken: Expansion Draft Sights & Sounds
Go behind the scenes of the 2021 Expansion Draft as the Seattle Kraken select their first players and unveil their inaugural jerseys!
Headlines
September 10, 2021
St. Louis Blues reveal 2022 Winter Classic uniform
With Friday night’s unveiling, we now have the full branding picture for the 2022 NHL Winter Classic—and it’s all about that vintage white!
September 4, 2021
Minnesota Wild unveil 2022 Winter Classic sweater
The new look for the league’s marquee outdoor event takes its cues from the earliest teams in Minnesota’s hockey history.
July 15, 2021
PNW minor league teams launch new identities
The Vancouver Canucks announced their new AHL affiliate in Abbotsford will have a familiar name and logo while the WHL’s Portland Winterhawks reinvent themselves with a new mark.
June 29, 2021
NHL announces slate of events for 2021-22
The NHL is planning a full schedule of events for the second half of the 2021-22 season, including the Winter Classic, All-Star Weekend, Stadium Series, and Heritage Classic.
June 24, 2021
Seattle Kraken ready for expansion draft with new logo
In just one month, the NHL’s 32nd franchise will select its first players under this banner. Let’s take a look at the expansion draft branding.