Top Story
January 7, 2022
NHL unveils 2022 Heritage Classic logos
by
Chris Smith
The new branding diverges from past Heritage Classics as a nod to the host city of Hamilton and the first American team to take part in the traditionally Canadian event.
NHL unveils 2022 Heritage Classic logos
January 14, 2022
FLASH: NHL Releases 2022 All-Star Jerseys, Logos
The official reveal confirms the previously leaked designs and comes with new divisional team logos.
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For more videos, subscribe to Icethetics on YouTube.
headlines
December 30, 2021
Leak provides first look at new NHL All-Star jerseys
by
Chris Smith
Photos of new Adidas jerseys with the NHL shield on the front surfaced online this week, possibly giving us a preview of what players will wear at the 2022 NHL All-Star game in Las Vegas.
Leak provides first look at new NHL All-Star jerseys
December 2, 2021
Predators, Lightning unveil 2022 Stadium Series jerseys
by
Chris Smith
The NHL’s other outdoor game continues the trend of off-the-wall designs as Nashville celebrates “Smashville” and Tampa Bay puts a new spin on their “Bolts” third jerseys. These designs are for neither traditionalists nor the faint of heart.
Predators, Lightning unveil 2022 Stadium Series jerseys
December 1, 2021
Penguins reveal throwback third jersey for 2021-22
by
Chris Smith
The early ’90s road sweater with Pittsburgh splashed across the chest makes a return to the ice 30 years after it debuted—without the infamous “Robo-Penguin” shoulder patches.
Penguins reveal throwback third jersey for 2021-22
November 23, 2021
New Jersey puts new “Jersey” script on new jersey
by
Chris Smith
The Devils unveiled one of the worst hockey sweaters of all time and claimed “tradition” and “history” as the inspiration. I have some thoughts.
New Jersey puts new “Jersey” script on new jersey
Newest Daily Concepts
Videos
January 14, 2022
FLASH: NHL Releases 2022 All-Star Jerseys, Logos
The official reveal confirms the previously leaked designs and comes with new divisional team logos.
January 13, 2022
PODCAST 2: The State of NHL Branding
I share my take on the current state of NHL team branding. What’s working and what’s not?
Headlines
January 7, 2022
NHL unveils 2022 Heritage Classic logos
The new branding diverges from past Heritage Classics as a nod to the host city of Hamilton and the first American team to take part in the traditionally Canadian event.
December 30, 2021
Leak provides first look at new NHL All-Star jerseys
Photos of new Adidas jerseys with the NHL shield on the front surfaced online this week, possibly giving us a preview of what players will wear at the 2022 NHL All-Star game in Las Vegas.
December 2, 2021
Predators, Lightning unveil 2022 Stadium Series jerseys
The NHL’s other outdoor game continues the trend of off-the-wall designs as Nashville celebrates “Smashville” and Tampa Bay puts a new spin on their “Bolts” third jerseys. These designs are for neither traditionalists nor the faint of heart.
December 1, 2021
Penguins reveal throwback third jersey for 2021-22
The early ’90s road sweater with Pittsburgh splashed across the chest makes a return to the ice 30 years after it debuted—without the infamous “Robo-Penguin” shoulder patches.
November 23, 2021
New Jersey puts new “Jersey” script on new jersey
The Devils unveiled one of the worst hockey sweaters of all time and claimed “tradition” and “history” as the inspiration. I have some thoughts.