June 5, 2024
JERSEYWATCH: Fanatics NHL Launch Coming This Month!
Fanatics’ NHL jersey launch is now just weeks away, so this is our last look at what to expect before the big reveal—and in it, I’m answering all your questions!
More recent videos
UTAH IN PROGRESS: Analyzing 20 Possible NHL Team Names!
SHIFTING SANDS: The Kachina Brand Story — History of the Arizona Coyotes
🚨 FLASH: NHL Adds Utah Team, Puts Coyotes On Hold
FLASH: Fanatics LEAK Reveals NHL Retail Jersey Plans
🔮 Predicting the 2025 NHL Winter Classic & Stadium Series Jerseys!
☘️ FLASH: Leafs Redesign St. Pats Jersey; Canes Plan Rebrand?
JERSEYWATCH: First Look at Fanatics 2024 NHL Jerseys!
MASCOT MAYHEM 3: A Fuzzy History of the NHL
⚡️ BEHIND THE BOLT: Inside Access to the Tampa Bay Lightning Third Jersey Launch!
TOP 10: Best NHL Jerseys with ZERO WINS
🏟️ FLASH: Stadium Series Jerseys, Sharks Third Officially Unveiled!
🦈 FLASH: Leak Offers Early Look at San Jose Sharks Third Jersey!
FEATURED videos
SHIFTING SANDS: The Kachina Brand Story — History of the Arizona Coyotes
JERSEYWATCH: First Look at Fanatics 2024 NHL Jerseys!
JERSEYWATCH: 2023-24 NHL Season Preview
NHL PROTOTYPES 5: The Lost and Found
DESIGN DECODED 3: Reverse Retro Revealed!
NHL PROTOTYPES 4: Rejected and Rediscovered
For more videos, subscribe to Icethetics on YouTube.
Top Story
August 3, 2023
Leaked designs appear to show Kraken, Golden Knights Winter Classic logos
by
Dylan Tusinski
Unreleased merchandise artwork posted by SinBin.vegas seems to provide a sneak peek at new branding for the upcoming outdoor game.
Leaked designs appear to show Kraken, Golden Knights Winter Classic logos
headlines
July 19, 2023
Anaheim Ducks unveil slightly mighty 30th anniversary jersey
by
Dylan Tusinski
The Ducks look to 1993 for inspiration in creating their newest third jersey—an interesting blend of past and present.
Anaheim Ducks unveil slightly mighty 30th anniversary jersey
June 25, 2023
Flyers combine past and present in updated uniforms
by
Dylan Tusinski
The Philadelphia Flyers take inspiration from previous jerseys in creating an refreshed look that changes their iconic shade of orange.
Flyers combine past and present in updated uniforms
June 11, 2023
NHL reveals branding for major 2023-24 events
by
Dylan Tusinski
The Winter Classic, Heritage Classic, and NHL All-Star logos were unveiled by the league—along with the announcement of the next Stadium Series!
NHL reveals branding for major 2023-24 events
January 7, 2022
NHL unveils 2022 Heritage Classic logos
by
Chris Smith
The new branding diverges from past Heritage Classics as a nod to the host city of Hamilton and the first American team to take part in the traditionally Canadian event.
NHL unveils 2022 Heritage Classic logos
Newest Daily Concepts
Videos
June 5, 2024
JERSEYWATCH: Fanatics NHL Launch Coming This Month!
Fanatics’ NHL jersey launch is now just weeks away, so this is our last look at what to expect before the big reveal—and in it, I’m answering all your questions!
May 25, 2024
UTAH IN PROGRESS: Analyzing 20 Possible NHL Team Names!
The effort to establish a new NHL team identity in Utah is now underway as a survey featuring 20 possible names was put up to a public vote.
Headlines
August 3, 2023
Leaked designs appear to show Kraken, Golden Knights Winter Classic logos
Unreleased merchandise artwork posted by SinBin.vegas seems to provide a sneak peek at new branding for the upcoming outdoor game.
July 19, 2023
Anaheim Ducks unveil slightly mighty 30th anniversary jersey
The Ducks look to 1993 for inspiration in creating their newest third jersey—an interesting blend of past and present.
June 25, 2023
Flyers combine past and present in updated uniforms
The Philadelphia Flyers take inspiration from previous jerseys in creating an refreshed look that changes their iconic shade of orange.
June 11, 2023
NHL reveals branding for major 2023-24 events
The Winter Classic, Heritage Classic, and NHL All-Star logos were unveiled by the league—along with the announcement of the next Stadium Series!
January 7, 2022
NHL unveils 2022 Heritage Classic logos
The new branding diverges from past Heritage Classics as a nod to the host city of Hamilton and the first American team to take part in the traditionally Canadian event.