Top Story
June 10, 2021
Trois-Rivières Lions announce new ECHL branding
by
Chris Smith
The second of two new ECHL expansion clubs for 2021-22 unveiled its name and logo this morning, bringing a very Quebec feel to the minor league.
Trois-Rivières Lions announce new ECHL branding
April 5, 2021
Concepts Spotlight: Dylan Nowak
Graphic designer Dylan Nowak talks about how his years as an Icethetics concept artist prepared him for a career in the NHL.
More recent videos
QUICK SHIFT: Best of Grant Beery’s Collection
Let There Be Lightning: The Phil Esposito Interview
NHL PROTOTYPES: Designing the ’90s
TALKBACK: NHL Helmet Ads & Anniversary Logos!
QUICK SHIFT: Top 5 Heritage Classic Jerseys
Concepts Showcase: Best of 2020!
For more videos, subscribe to Icethetics on YouTube.
headlines
June 5, 2021
Leak reveals Stadium Series jersey for Hurricanes
by
Chris Smith
Photos from a Raleigh store appear to show what the Carolina Hurricanes were set to wear for their postponed Stadium Series debut.
Leak reveals Stadium Series jersey for Hurricanes
June 2, 2021
New logo package for 2021 NHL Draft lacks originality
by
Chris Smith
The NHL has abandoned its design system for draft logos in favor of a look that seems rather familiar and devoid of its typical creativity.
New logo package for 2021 NHL Draft lacks originality
May 20, 2021
Iowa Heartlanders unveil name and logos
by
Chris Smith
One of the two ECHL expansion teams hitting the ice this fall announced its brand identity today. It shares some traits with the local college.
Iowa Heartlanders unveil name and logos
May 17, 2021
AHL teams rebrand ahead of 2021-22 season
by
Chris Smith
The Utica Comets get reinvented, Binghamton’s loss is Abbotsford’s gain, and Bridgeport loses a bit of its soul. And there’s a lot more to come!
AHL teams rebrand ahead of 2021-22 season
January 25, 2021
Capitals lean into navy blue with new third jersey reveal
by
Chris Smith
The new sweater is an evolution of what Washington wore for its 2018 Stadium Series appearance and brings a secondary mark front and center.
Capitals lean into navy blue with new third jersey reveal
Newest Daily Concepts
Videos
April 5, 2021
Concepts Spotlight: Dylan Nowak
Graphic designer Dylan Nowak talks about how his years as an Icethetics concept artist prepared him for a career in the NHL.
March 25, 2021
QUICK SHIFT: Best of Grant Beery’s Collection
Grant Beery digs into his closet filled with more than 70 hockey sweaters to count down his five favorites—along with the stories behind each one.
Headlines
June 10, 2021
Trois-Rivières Lions announce new ECHL branding
The second of two new ECHL expansion clubs for 2021-22 unveiled its name and logo this morning, bringing a very Quebec feel to the minor league.
June 5, 2021
Leak reveals Stadium Series jersey for Hurricanes
Photos from a Raleigh store appear to show what the Carolina Hurricanes were set to wear for their postponed Stadium Series debut.
June 2, 2021
New logo package for 2021 NHL Draft lacks originality
The NHL has abandoned its design system for draft logos in favor of a look that seems rather familiar and devoid of its typical creativity.
May 20, 2021
Iowa Heartlanders unveil name and logos
One of the two ECHL expansion teams hitting the ice this fall announced its brand identity today. It shares some traits with the local college.
May 17, 2021
AHL teams rebrand ahead of 2021-22 season
The Utica Comets get reinvented, Binghamton’s loss is Abbotsford’s gain, and Bridgeport loses a bit of its soul. And there’s a lot more to come!