Shortly before Game 1 of the Stanley Cup Final, the NHL unveiled the logos for most of its marquee events next season, and confirmed that four teams will play a pair of back-to-back games in the 2024 Stadium Series.
2024 NHL Winter Classic
We’ll start with the 2024 NHL Winter Classic, which will feature the Seattle Kraken and Vegas Golden Knights facing off at T-Mobile Park, home of the MLB’s Seattle Mariners. The logo unveiled by the league incorporates elements inspired by the stadium and city hosting the Winter Classic, the baseball team that usually plays there, and the two hockey teams that will play there on New Year’s Day.
First and foremost, the logo takes the shape of a compass, in an homage to the compass featured in the Seattle Mariners’ logo. The compass needle points northwest, in the direction of the host city. The dial at the center is slightly tucked behind the ‘N’ in the ‘Winter Classic’ wordmark, which evokes the red eye featured in the Kraken’s primary logo, in a clever nod to the game’s home team.
Throughout the mark, multiple nautical elements also pay tribute to both the Kraken and Mariners’ brands, as well as the city they call home. The rope encircling the logo, the waves at the compass’s base, and the subtle fish hooks on the lettering are all nods to Puget Sound.
The logo also cleverly incorporates the color palettes of both teams participating in the event, utilizing Seattle’s blues alongside the Golden Knights’ gold and red.
The event’s non-primary logos double down on referencing the Kraken and Golden Knights’ respective identities, with the league unveiling logos that feature each team’s logo, as well as coordinates to both T-Mobile Arena in Las Vegas, and T-Mobile Park in Seattle. Pretty neat stuff!
While the league has unveiled its logos for the event, neither the Kraken or the Golden Knights have given us any indication as to what they’ll be wearing for the event. While the Kraken are still expected to modernize the Seattle Metropolitans’ barber pole styled jerseys from 1917, details surrounding the Knights’ jersey have been scarce.
2023 NHL Heritage Classic
The league also unveiled the 2023 NHL Heritage Classic logo, which features much to talk about. The logo makes plenty of nods to its host city and the games preceding it in years past, and follows the example of last year’s logo by departing from the event’s long standing logo template.
Instead of featuring the Heritage Classic’s traditional maple leaf and signature typography, this year’s logo makes several nods to the fact that the event will mark the 20th anniversary of the original Heritage Classic—held in Edmonton in 2003. The type design used for the numbers in ‘20th’ at the top of the logo is even inspired by the lettering from the original Heritage Classic logo. Clever!
The logo’s color palette appears to pay homage to the Oilers’ present and past identities, bringing back copper and red for the first time since the team abandoned the colors back in 2012. Could those colors—along with the “vintage white” used in the type—provide a look into what the Oilers will wear for the event?
The Oilers will host the Calgary Flames for this game—the first-ever outdoor edition of the ‘Battle of Alberta’—on October 29.
2024 NHL All-Star
The league also unveiled the logo for next year’s NHL All-Star weekend in Toronto, which features elements emphasizing both Canada and the United States’ respective national identities. A bright yellow star is placed behind a red maple leaf, all of which is accented by a cursive wordmark rendered in the Maple Leafs’ classic blue and white color palette.
For the first time, the All-Star Game will have different sponsor logos for Canadian and American audiences. The NHL displayed two versions of the logo, one with a Honda sponsorship and another with the Rogers logo.
The event’s logo doesn’t appear to make any direct nods to its host city, with Toronto’s various landmarks and symbols being omitted from the design. It lines up with the logo used the last time Toronto hosted the event in 2000, which also stuck to national rather than local symbolism.
It’s also interesting to note that the NHL said the yellow and silver accents in the logo will be “the foundation for upcoming All-Star brand extensions.” It’s unclear if they’re referring to other logos they plan to release for the 2024 All-Star Game, or for All-Star weekends in years to come.
The 2024 NHL All-Star weekend is set for February 2-3.
2024 NHL Stadium Series
Lastly, the NHL confirmed rumors about the 2024 Stadium Series, announcing that four teams will play in a series of back-to-back games at MetLife Stadium in East Rutherford, New Jersey for the event’s 10th anniversary.
The New Jersey Devils will host the Philadelphia Flyers for the first game on February 17, while the New York Islanders and Rangers will face off the following night. It will be the first time the Stadium Series will feature more than one game since 2016. The Devils, Islanders and Rangers were all participants in the league’s first Stadium Series in 2014. Those games were played at Yankee Stadium.
The NHL did not have the final logo design ready to go for this announcement—instead showing a placeholder graphic—but it’s likely to be revealed before the season starts.