Concepts Showcase
May 23, 2020
Designed by
Justin Brolley
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Fauxblacks: The Atlantic

Here’s a fun one. Justin Brolley has created a series of what he’s termed “fauxblack” sweaters—a three-way play on words. They’re all fake, black, retro-inspired designs. As Justin puts it: “Imagine if every team leaned into the BFBS [black for black’s sake] trend and adopted a black alternate jersey.”

He has designed black sweaters for every team in the NHL and today’s post gets us started in the Atlantic Division. But it’s not just today—I’m giving Justin the whole weekend! So check back tomorrow to see black jerseys across the Pacific Division.

And be sure to tap the Extra Images tab for a closer look at the jerseys in this set.

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