Even though the 2020 NHL Draft looked nothing like any draft we’ve seen before, it did still come with a day of logo and sweater reveals. Here’s a look at everything that happened on this unusual day.
Draft goes remote, logo gets revised
We can’t talk about this draft without talking about this draft’s pandemic-effected logo.
The original logo was revealed in February, prior to the coronavirus confining us all to our homes. Back then, the plan was for Montreal to host. When it became clear an public event at Bell Centre was no longer feasible, the NHL opted for a remote event, taking place online.
That meant a Montreal-themed logo was no longer appropriate, though they did keep the basic color scheme and design elements.
Presumably, Montreal will get another chance to host a draft in the near future, and potentially with a different logo.
Something similar occurred following the lockout that canceled the 2004-05 season. Ottawa was scheduled to host that year, but the draft was postponed until an agreement on a new CBA could be reached. When it was, the draft was hastily arranged at an Ottawa hotel and closed to the public.
Ottawa was compensated with the 2008 NHL Draft, for which a new logo was created—though it did have a lot of familiar elements.
In fairness, the Senators did change their logo in 2007, so the 2005 design would’ve been outdated by 2008.
I don’t see Montreal changing their classic “CH” anytime soon, but since a variation of the original logo has now been used, it may well be consigned to the scrap heap of history.
Wild salute 20th year with nod to past
What’s most noteworthy is the “20” in the center, which is based on the jersey number design used from the team’s inception in 2000 until it was retired in 2013. It’s nice to see it make a brief comeback. The logo also employs the “North Star” taken from the bear’s eye in their primary mark.
Additionally, the logo will be deployed as a patch on the Wild’s sweaters for the 2020-21 season.
Arizona adds pair of 25th anniversary logos
In the summer of 2021, the Arizona Coyotes will celebrate a quarter-century in the desert. And they’ll have a couple of 25th anniversary logos to help mark the occasion during the 2020-21 season.
One version features the original Kachina coyote, which has made its return to the franchise in the form of a third jersey in recent seasons. The other, of course, uses the modern coyote. Obviously, the Kachina version will be used as a patch on the third jersey while the modern version will be present on the primary uniforms.
To be honest, I’m not sure which one the team considers to be the primary though. The Kachina version has gotten heavy use today on social media.
In fact, the team even announced the Kachina moon logo will be used at center ice of Gila River Arena next season.
We’ve seen so much of the Kachina branding lately that I briefly wondered this morning whether the Coyotes’ big announcement would be a white version of their throwback third jersey.
We didn’t get that. At least not yet. But I wouldn’t be surprised if it’s coming.
Jets update 10-year logo for Hawerchuk
Responding to an odd twist of fate, the Winnipeg Jets announced a revision to their 10th anniversary logo today. Replacing the roundel at the center of the mark will be a red No. 10 in memory of former Jets player Dale Hawerchuk, who died of stomach cancer this past August.
Hawerchuk played nine seasons with the previous iteration of the Jets, who relocated to Phoenix in 1996. It’s a wonderful gesture by the team to his memory and to his family. In fact, the symbolism of his number over a skyward-pointed jet couldn’t be more perfect.
This is also an interesting combination of commemorative jersey patches. We often see teams wear a small patch containing the number or initials of a superstar player after his passing. So to be able to incorporate that into their anniversary logo seems like destiny.
Senators officially reveal new uniforms
Despite all the well-documented leaks over the past few months, the Ottawa Senators made their new home and road sweaters official today.
Though I’m still not a fan of teams going full retro, there’s no denying these look sharp. They’re certainly a major step up from what the club’s been wearing for the past 13 years. For everything the fans have been through in recent seasons, they deserve an upgrade wherever they can get it.
Today’s reveal aligns with everything that’s leaked so far. The black home jersey is closest to the team’s original look from 1992. The white road design veers a little more from its predecessor.
And for those of you interested in this level of detail, they are sticking with their existing name and number font. The big difference is the numbers will be black instead of red on the white road sweater.
Overall, this look is a level up from where it’s been.
Kings roll out new wordmark design
We wrap up with a minor change to Los Angeles Kings branding. The team has quietly introduced a bold new wordmark.
A couple of eagle-eyed readers noticed the logo’s presence at Kings’ remote draft table tonight. You can also find it in some of the team’s recent social media graphics.
The Kings have confirmed to Icethetics that this design replaces any previous wordmarks.
And that covers it. Later rounds of the 2020 NHL Draft will continue on Wednesday, but I’m not expecting any new logo releases.