In their continuing quest to make up for lost revenue so that we can all keep watching hockey, the NHL announced sponsors for its new divisions today.
If you just awoke from a coma, you may have missed the NHL’s announcement of a temporary divisional realignment for the fast-approaching 2021 season. New divisions were necessitated by the fact that the ongoing pandemic will prevent teams from traveling across the U.S.-Canadian border for a while longer.
So for the first time in its history, the league will have a division comprised entirely of its Canadian teams—the new Scotia NHL North Division.
This is my first time seeing the abbreviated “Scotia” trademark for Scotiabank—but then I’m not Canadian. I’m sure it’s quite commonplace for our neighbors to the north.
The rest of the divisions, of course, are made up of the American-based franchises. The Honda NHL West Division includes all the teams from the Pacific and Mountain time zones along with St. Louis and Minnesota. (Guess they had to draw a line somewhere.)
The MassMutual NHL East Division contains the teams up the Atlantic coast along with Buffalo and Pittsburgh.
Then there’s the Discover NHL Central Division. While the name may be familiar, its constituents are a hodgepodge of teams stretching from the South to the Midwest.
Welcome to the 2021 National Hockey League. It’ll be an interesting year without a doubt. Can’t wait to drop the puck!