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NHL unveils 2020 All-Star logo with hidden musical symbols

The next All-Star Game takes place in St. Louis on January 25—and the new logo certainly has a Blues-y flavor.

I spent a lot of time over the weekend doing research and trying to predict when we might see some new NHL event jerseys and logos—including that of the 2020 NHL All-Star Weekend. The league promptly rendered a chunk of it obsolete this morning with the sudden and unceremonious reveal of the newest All-Star logo. This is why I love this stuff.

So let’s take a closer look. The musical symbolism abounds in this design—which comes by way of NHL Creative Services led by Paul Conway—including a pair of brass horns at the top and piano keys hidden in the negative space between the letters of “ALL.” You may even spy a hint of a treble clef inside the “S” as well.

There’s a four-pointed star between the words but no All-Star logo would be truly complete without the classic five-pointed star, which can be found under the iconic Gateway Arch at the bottom of the mark. By the way, that arch gets a lot bigger in the version of this logo that doesn’t feature the sponsor’s branding.

2020 NHL All-Star logo (unbranded)

It’s a simple and clean design. Almost a little too simple, but honestly, sometimes less is more so I’m really not complaining. It has everything it needs and anything more might just be overkill. The piano keys really are pretty clever.

The 2020 NHL All-Star Weekend happens January 24-26 at Enterprise Center in St. Louis. The Blues’ will be hosting fresh off their first ever Stanley Cup championship! It’s the first time that’s happened in about 30 years. It kinda makes me curious to see what would happen if the NHL brought back the format where the defending champions would face an All-Star team comprised of the best players from the rest of the league. But I suppose that’s both unfair and unrealistic in today’s league.

As usual, when a new All-Star logo is revealed, I like to take a look back and see how it fits into the history. Here’s every NHL All-Star logo from the past 15 years.

NHL All-Star logos from 2004 to 2020

Have a favorite from that group? Let me know what you think of the new All-Star logo in the comments.