Concepts Showcase
December 31, 2021
Designed by
Cameron Ferguson
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Touching the Untouchable

It’s the last day of 2021 and it happens to fall on a Freak Out Friday. So let’s end the year on a wild note!

Cameron Ferguson writes:

As a Detroiter and Red Wings fan, nothing makes me angrier than the belief that their brand is “untouchable” just because it hasn't been touched YET. Old does not always mean good. Don't get me wrong—I love the the Wings’ look, logo, jerseys, all of it. It’s a great look. But the unwavering loyalty to tradition simply for the sake of tradition has held our brand back from so much of the awesome stuff other teams have gotten to enjoy over the years. The latest example of this is their disgraceful excuse of a Reverse Retro. Anyway, I can complain all I want, or I can do something about it.
Here’s my offering for a Red Wings redesign, including a brand new primary and secondary logo. The primary is pretty self-explanatory, drawing on the Old English D and wing motif. The secondary logo at first may seem to be better suited to the Nordiques, but this fleur-de-lis design is taken right from the City of Detroit flag, which pays homage to the first flag that flew over Fort Detroit way back in 1701.  Detroit was originally a French territory, which was ceded to the British following the French-Indian war.  Hence the fleur-de-lis.

So there you go. See you all next year!

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