Concepts Showcase
January 17, 2021
Designed by
Lucas Daitchman
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Coyotes: What Might Have Been

Lucas Daitchman has a fun new take on the Arizona Coyotes today. He was inspired by a concept logo designed by Dan Price as part of the team’s brand evolution in 2003. It retains a bit of the Kachina style, but you can definitely see the howling coyote coming out.

Tap the Extra Images tab to see each jersey and the logos in better detail.

By the way, if you want a closer look at that logo and many other prototype designs from around the NHL, check out this video on Icethetics’ new YouTube channel.

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