This morning the NHL and Vegas Golden Knights unveiled the logo for the 2022 NHL All-Star Weekend, which will take place February 4-5 at T-Mobile Arena in Las Vegas.
Much like the 2022 Stadium Series logo—revealed just last week—neon lights are again at the center of the design motif. This thematic similarity is notable if not merely coincidental given that each was inspired by its host city’s vibrant nightlife.
According to the official press release:
The 2022 Honda NHL All-Star logo is inspired by the glitz and glamour of the neon lights and marquee signs on the historic Las Vegas Strip. The logo itself takes the form of the many classic marquee signs adorning Las Vegas' numerous hotels and casinos, combined with the shape of the iconic "Welcome to Fabulous Las Vegas" sign.
The first thing that struck me was how dark the design is, but even that was addressed in the release.
The color palette pays homage directly to the host team, using the black, red, and gold of the Vegas Golden Knights. The overall dark palette also references how Vegas comes to life at night, with the red and gold accents as the neon lights against the dark sky.
This is another one I’m eager to see in 3D animated form during the TV coverage.
One thing I really like about the logo is the crossed hockey sticks hidden in the lights at the bottom of the marquee.
The design changes only slightly when you factor in the sponsor logo, as seen below.
Overall, it’s a solid design, but how does it stack up against other NHL All-Star logos from past years. I’ve collected these going back to Tampa’s first hosting gig in 1999.
Call me a dinosaur, but that 1999 design is still one of my all-time All-Star favorites—probably a little for the nostalgia it triggers in my brain, but still. I also love the creativity and type design of the 2019 logo from San Jose. The app icon was a nice touch in Silicon Valley.
What are your favorites? And how does the newest logo stack up to its predecessors?