Concepts Showcase
January 29, 2023
Designed by
Jackson Bayer
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Vancouver, Naturally

The launch of the Canucks’ new throwback jersey has ignited a debate about what colors and logos Vancouver should use going forward. What I like about this concept from Jackson Bayer is that he kind of throws away any past or present color schemes in favor of something new yet familiar. He writes:

In creating these concepts, I sought to embrace the natural colors of the Pacific Northwest while still utilizing longstanding aspects of the Canucks' current branding.
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