Concepts Showcase
August 3, 2019

Release the Kraken!

I've never been all that in love with Kraken as the team name, but these colors work for me! Ever since I heard the new NHL club here in Seattle was considering branding inspired by Northwest native art, I've been on board with the black and red color palette. We've seen all over the team's website and social media since 2017, but I'm still not sure that's quite what we'll see in the end. For this concept, Dallas collaborated with Matthew Bell of Rocket Design Co., who created the logo.

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