Concepts Showcase
September 30, 2022
Designed by
Bret Kenworthy
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Devilish New Jersey

Bret Kenworthy shares a project he’s been working on to create a new third jersey for the New Jersey Devils. Be sure to check out the Extra Images tab to take a deeper dive into this one. Bret writes:

I wanted the concept to be bold and strongly represent the name the Devils. The logo takes inspiration from old goalie masks, tarot cards, pop-culture logos and Boba Fett. You will notice a bunch of details within the mask like the two hockey sticks, a puck and nods to the franchise's three cups. The jersey features a gradient that I called “Swamp Green” and abstract fire on the sleeves.
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