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JerseyWatch Alert!
Last updated
June 5, 2019

Franchise established Dec. 4, 2018

It’s finally happening! Seattle’s newly awarded NHL franchise will not begin play until the 2021-22 season, but they will make waves with a name announcement planned for fall 2019. No word yet on whether we should also expect a logo, but since Icethetics is Seattle-based, I can promise you plenty of coverage!

The names getting the most buzz among fans as of June are Sockeyes (believed to be a favorite within the organization) as well as Kraken and Totems. I'm still partial to Breakers, myself.

Fan portal and team website launched

On May 9, the organization launched a website for fans that includes information about the future team as well as a new script wordmark. There was a poll asking visitors about their preferences for the club’s branding. Results were released aafter a couple of weeks, showing 65% of fans want the new brand to include green. Meanwhile, 31% were in favor of team being named for a mythical creature. source

On June 5, the team's official website transitioned to the NHL.com domain. The new site features a color palette of a salmon red and seafoam green. website

In a tweet the following day, the team seemed to dismiss the idea that these will be the official colors. source

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